TACTICAL FLOW is built on two principles of business:
Organizations need to create value in order to survive
and
Value is created not by strategy, but through tactical executions
Tactics Create Value
A tactic is like a plumbing pipe built inside an organization. Its sole purpose is to deliver customer value. When teams execute well, they leverage their tactical purpose, process, and partners. Value gets created and, like water, flows easily to customers. This flow of value is called Value Pressure™.
Poor Executions
Misaligned purposes (goals, measures, rewards), inefficient tactical processes, and poor partner fit create leaks and clogs in the tactical plumbing pipe. These reduce value flow to the customer. Simply put, when teams struggle to execute, Value Pressure drops.
About Ron Bruggeman
Ron Bruggeman is the creator of TACTICAL FLOW. He is a business leader with over 30 years of general management, marketing, and sales experience in B2B companies.
Having successfully held leadership roles in large corporate, private equity and family businesses, his expertise in tactical executions leverages a rounded background in strategic planning, cross-functional team executions, operations management, innovation commercialization, entrepreneurship, customer management, and executive development.
Ron has negotiated international joint ventures, held board positions, and built a start-up. He has an undergraduate degree from the University of Illinois and an MBA from The Ohio State University. He currently serves as a Customer Experience Advisor for the University of Wisconsin - Parkside.
Additional Resources
